Interesting Things to Know About the Printing Industry

Printing is something that many people use. From school assignments to textbooks to advertisements to clothes, printing is everywhere. Many people believe that paper print is a dying industry. We don’t completely agree. But that is a discussion for another day. The Printing Industry Of America is a group that supports printing businesses.

Today, we look at some interesting facts about the printing industry – paper and others.

The print industry beats the auto industry. This may seem unbelievable, but the print industry is estimated at $898 billion annually. This number is predicted to grow in the next couple of years rather than shrink. The demand for labels, packaging and other printing needs makes the print industry worth more than the automotive and gaming industries.

Direct marketing gets more responses than email. We all have email, and we all deal with it daily. It seems that people still respond better to direct mail marketing than to email marketing. Flyers, brochures, catalogs, newsletters, etc. have a higher response rate than email marketing does. This is probably because people are becoming increasingly annoyed with email promotions and text messages.

Printers require proper temperatures to operate in. Ideally, we like to keep our shop between 72 and 76 for the best results. We recently had a new HVAC Installation by All Hours Air.

Black printer ink costs more than oil. Be glad your car doesn’t run on ink. A gallon of ink costs approximately $2800. This makes it one of the most expensive fluids on the planet including space shuttle fuel.

The smallest printed book is from Japan. The smallest printed book in the world is a 22-page Japanese book that contains pictures of flowers from the four different seasons. It is listed in the Guinness World Book of Records.
Clearly, the printing industry is a force to be reckoned with. From these facts and statistics, it seems that print of all sorts will still be around for many years. We hope these facts taught you a few new things about the printing industry and we hope you return next week for more information about printing.


Importance of Brochure Printing for Marketing and Advertising

Printing brochures is a versatile, cost-effective and a valuable marketing tool. Good graphic design and print quality will always reflect your products and services in the most satisfying manner. Contracting a professional firm with a good reputation is the best approach for printing effective brochures.

The brochures are known today to be the perfect and most important tool to promote a service/good in the world today. This tool is most effective when the physical and digital worlds of marketing are combined. Some of the facts that illustrate the importance of Brochure printing include:

Cost effective

Printing brochure is cheaper than other advertisement cost related to newspapers and magazines. The type of paper and printing costs will always work even with a low budget. Factors like space limitations in the newspapers are not relevant in this type of marketing and thus a company can reach out many people effectively in a cheap manner.

 Brochure Printing for Marketing and AdvertisingVersatility

A good design of brochure printing is efficient in an extensive and versatile manner. The brochure printed can have a wide range of creativity that will give put your company in a different league. You can customize your brochure to meet the firm’s/company’s objective and in the process will become unique and only be identifiable with the company.

Personal touch to clients

Most good brochures contain details that focus on the interest of your clients. Their attention is undivided unlike in the newspapers where the client may not notice your advertisements. The best brochures should have a lot of relevant information like contacts and social media pages that have been known to trigger further communication by a client. We just did some awesome work for this optics and binocular company.

Expand the clients

A digital brochure maximizes the client’s exposure and casts a wide net to the potential clients. this is because once a client sees the brochure on the online platform, they can easily share it with family and friends with just one click. A traditional brochure is also ideal in some cases where people never go online for particular products that are common.

Definite market target

market target with brochures

A selected list of potential clients can just knock at your door after your brochures are dropped at their respective places. It gives your client to be specific information and prices. A letter containing your brochure can also be sent by mail to clients for them to know and appreciate your product.

Useful when having a service/sale promotion

Brochures in marketing are best combined with a promotional giveaway or along a media kit. Media kits are useful in media houses because the help with the insight of developing reviews for your product or service. A brochure can bring more attention to your firm when the company attaches this valuable document with promotional products like bags or t-shirts to the relevant audience.


Most professional marketers recommend brochures that are unique, eye-catching, good design and simply customer oriented for the best effects to be reflected. The brochures also need to be informative and concise to be able to win positive attention across the market. Researching and targeting your market structure before printing a marketing brochure will definitely leave a mark in this predominantly digital world.

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4 Alternative Uses for the Business Card

Business cards are great tools for networking and promoting yourself and your business. However, the business card as such can be used for other purposes as well. The size and design of a business card lend itself to be used for more than just promotion or exchanging details. Business cards are thriving! Here are a few alternative uses for a business card that you should consider next time you go to the printers.

1. Appointment dates – Many hair and beauty salons use their business cards to help clients remember their next appointment. You can either add room for this at the back of your business card or make a set of separate appointment cards.

2. Loyalty cards – This is a practice that is often seen at car washes, coffee shops, or restaurants. Loyalty cards encourage repeat business by offering something for free once the customer has bought a certain number of products, visited a certain number of times, or used your services a particular number of occasions.

3. Drink coupons – Bars and networking events can make use of this practice. Patrons or guests have issued a coupon which allows them a certain number of free drinks for the night or event. Stamps or punching holes will keep track of the drinks if it is redeemable for more than one time. There are different reasons why you might want to offer your clients or attendees free drinks.

4. Parent cards – This is a unique idea that is ingenious. A parent card has your name and contact details on as well as the name of your child and what school he or she attends. This is handy for sharing information with other parents, teachers, and guardians that may look after your child after school.

These ideas may make you and your business stand out. Through all the masses of emails that people receive every day, your card may just be the thing that will get them to notice you and come back for more.

5. Promoting website on Back of card-  Many people leave the back of a business card blank. The truth is that is costs very little to make your business card double sided. Ask us about this service to spice up your card!


Here is an example of a website on the back of a business card:

clean affinity business card

How to Design the Best Business Card

4 Reasons Why the Print Industry is Not Dying

People have been saying for many years that the print industry is dying. They are mistaken. The print industry is thriving and there are no signs to indicate that it will disappear anytime soon. There are many benefits of printed materials and many people still prefer reading from a book or paper than from a computer or tablet screen. Take a look at these reasons why print is not dead.

1. Print is easier to read

Regardless of the argument that digital reading saves trees and is more convenient, a study showed that 81% of American subjects preferred to read print on paper rather than on a digital screen. It is better on our eyes and our minds.

2. Printed books are easier to navigated

It has been shown that reading a book is much less exhausting than reading from a screen. The turning of pages, page numbers, and the structure of a book makes it easier for us to navigate the text. We know where we are, how far we still need to go, and it helps our brains to not become so drained.

3. We remember printed information better

Studies have shown that we remember and understand information better when we read it on paper. When a study was done with college students who had to learn for a test, the results showed that the ones who studied from paper knew their work better. The ones who studied from digital sources remembered the work more than understood and knew it.

4. Print is more credible

There is a lot of information on the Internet. Anyone and everyone can write something and claim it as true and real. Spam, scams, pop-ups and other such things have made people wary of clicking on just anything. These two factors may make it more difficult for online print to be taken seriously. There are ways to get around that and to make it clear that you are a reputable source. In general, paper printing is considered more credible than digital.

These points are very important for advertisers and marketers. It is clear that people are not ready to give up their paper-printed books. An approach that combines paper and digital advertising is the way to go.…