Printing is something that many people use. From school assignments to textbooks to advertisements to clothes, printing is everywhere. Many people believe that paper print is a dying industry. We don’t completely agree. But that is a discussion for another day. The Printing Industry Of America is a group that supports printing businesses.
Today, we look at some interesting facts about the printing industry – paper and others.
The print industry beats the auto industry. This may seem unbelievable, but the print industry is estimated at $898 billion annually. This number is predicted to grow in the next couple of years rather than shrink. The demand for labels, packaging and other printing needs makes the print industry worth more than the automotive and gaming industries.
Direct marketing gets more responses than email. We all have email, and we all deal with it daily. It seems that people still respond better to direct mail marketing than to email marketing. Flyers, brochures, catalogs, newsletters, etc. have a higher response rate than email marketing does. This is probably because people are becoming increasingly annoyed with email promotions and text messages.
Printers require proper temperatures to operate in. Ideally, we like to keep our shop between 72 and 76 for the best results. We recently had a new HVAC Installation by All Hours Air.
Black printer ink costs more than oil. Be glad your car doesn’t run on ink. A gallon of ink costs approximately $2800. This makes it one of the most expensive fluids on the planet including space shuttle fuel.
The smallest printed book is from Japan. The smallest printed book in the world is a 22-page Japanese book that contains pictures of flowers from the four different seasons. It is listed in the Guinness World Book of Records.
Clearly, the printing industry is a force to be reckoned with. From these facts and statistics, it seems that print of all sorts will still be around for many years. We hope these facts taught you a few new things about the printing industry and we hope you return next week for more information about printing.